According to the latest Greenpeace report, brands are making progress in reducing polyvinyl chloride (PVC) plastic and brominated flame retardants (BFRs) in products. Apple is leading the pack in completely eliminating these chemicals in personal computers (PCs), while TV manufacturers are lagging their PC peers in reducing PVC and BFRs. On the supply chain front, Greenpeace challenges the brands to be transparent on chemicals use and to eliminate all chemicals of high concern in manufacturing. The on-going challenges of managing the huge volume of e-waste highlight the need to use inherently safer chemicals in products.